December 21, 2012

Used Clothes Recycle by H&M // Fashion News



Every season, most of us gather piles of clothes that we don't want anymore, that don't fit or are damaged. Those that are in good condition can be given to the Red Cross or other organizations that take care of many people in need and we all know that the number is growing very fast lately... But what happens to the clothes that are damaged? Well, it seems that H&M has the answer!

H&M will be collecting used clothes from any brand and in any condition at its stores worldwide to be recycled, starting February 2013. In exchange for a bag of clothes, the shoppers will receive a 15% discount coupon for future H&M purchases. Collected clothes will be handled by I:Collect, a global recycling company, which reprocesses consumer goods and makes them available for new use. The material could then either be re-used as clothes or for other products like cleaning rags or insulation material in the car industry.

Through this global initiative, H&M says customers can save natural resources and contribute to reduced environmental impact by avoiding textile waste. "We want to do good for the environment, which is why we are now offering our customers a convenient solution: to leave their worn out or defective garments with H&M," CEO Karl-Johan Persson said in a statement.

Great news for 3 reasons:
1. Recycling instead of littering the environment
2. 15% discount voucher @H&M
3. More space in our closets!

xoxo
|barefoot duchess|

Image via here

4 comments:

Margaret Cruzemark said... #

I love when fashion is bringing out good causes!! H&M congrats!
Best Regards
Miss Margaret Cruzemark
http://margaretcruzemark.blogspot.com/

The Chic Sheet said... #

This is such a great idea!!


XX,
Miranda

barefoot duchess said... #

It is indeed! Hugs & kisses to you my dear!

Eni Rossidou said... #

this is so cool, congrats H&M !
wish u happy moments and Merry Christmas to u too, dear :-)

love, Ros.E.

xxx

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