Apart from showcasing the pure elegance of Erin Fetherston's latest Resort Collection, this is also an educational post, for those of us (including myself) that don't really know what a resort collection actually means. Well, according to Wikipedia: Resort wear is a specialized clothing style, as well as a year-round fashion "season". Sometimes known as "cruise wear", it was originally marketed by "upscale" stores and collections only to very affluent customers who were expected to spend the post-Christmas/New Year's weeks in warm-weather climates.
More recently, designers, store buyers, and the media are viewing "resort wear" as a specialized year-round clothing style and fashion season. There are some important reasons for this. Areas such as Las Vegas, Marbella, Bahamas, Palm Beach, San Juan, and the San Barth and the Mustique Islands were holiday destinations, but they are now places of year-round living for more affluent customers. From the spectacular resort destinations of Dubai, South Africa and Thailand, to the Spanish Coast, Costa Rica and the Greek Islands, resort wear popularity is growing and it is not surprising to see Hawaiian shirts being worn on the Mexican Riviera. It has become a cross-cultural style that signifies relaxation, affluence, and appreciation of nature which displays a sense of style to the wearer.
For an extended and detailed article about pre-collections you can also visit Vogue Australia.
All photos via Style.com
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