Since the pandemic of Covid-19 swept over the entire planet, many fashion houses have been cancelling or rescheduling their shows or even changing their strategy, like Gucci, Michael Kors and more, by deciding to have only 2 shows a year! As Gucci's Creative Director, Alessandro Michele, pointed out: "I would like to leave behind the paraphernalia of leitmotifs that colonized our prior world: cruise, pre-fall, spring-summer, fall-winter. I think these are stale and underfed words. Labels of an impersonal discourse that lost its meaning." [source: PopSugar]
In my opinion, this is more than fine. Sustainability in fashion is not only about using environment friendly fabrics and colors it is also by reducing the massive and unnecessary production of clothing. We don't need all these clothes, we don't need all these shows, we just don't. The money wasted is way more than the money gained and this is not good for the Economy. It's even worse for the planet and eventually for our survival on it. The unsold clothes are piling up inside warehouses because they are too many to consume and no one is interested in buying something that it is out of style just because the price is reduced. Less is more in all aspects, especially in fashion and style.
Dior, for example, showed only 37 looks for the Fall 2020 Couture presentation, instead of 77 that were created for the previous collection of Spring 2020. With designs inspired by the classic "new look" and the contemporary Dior, Maria Grazia Chiuri, presented the latest collection via Zoom, broadcasting a short film directed by the Italian filmmaker Matteo Garrone, titled "Le Myth Dior". No catwalk, no traffic jam, no photographers capturing the streetstyle of the fashionistas. And that's OK. We will find a way to adjust and move forward towards more thoughtful ways of consuming fashion. I really do hope so.
*See the entire collection here
*Watch the fairytale movie "Le Myth Dior" here
xoxo
|barefoot duchess|
Photos via Vogue
